ONLINE MARKETING FOR LOCAL BUSINESS
Local search engine optimization for businesses is the answer to generate more leads and sales from your website with organic traffic.
I’ve designed, optimized and/or managed more than 100 websites to date. I can save you thousands of dollars and countless hours going down the wrong path and not hitting your marketing objectives.
Most marketing companies are out to sell you on a service; I don’t do this. I find out what your needs are in order to provide you with the greatest return on investment with our services, whether it is through SEO or Digital Marketing. Bottom line: the client’s needs come first.
It’s important to know what are people saying about your brand online. When working with a client, I always make sure to ask “are you monitoring your brand or company name mentions?” But small businesses and website owners may not want to spend money on expensive monitoring services. In this article, I cover some of the tools to use so that you can monitor what […]
Why move to HTTPS? A few years ago Google announced that the security of a website will be one of the factors that it will include in their ranking algorithm. If that isn’t enough of a reason, there are several other reasons as well to switch to HTTPS: Better Referral Data – HTTPs to HTTP referral data is blocked in Google Analytics. For example, if […]
The meta description is a code tag in HTML, that summarizes a page’s content in about 160 cheracters. Search engines show the meta description in search results below the Title tag for organic search results. Optimizing the meta description is very important for on-page SEO. In the screenshot above, you will see a few examples of what comes up in a search when “Dog walking” […]